David Llewelyn Samuels

Executive Coach | Strategic Advisor | Mediator | TEDx Speaking Coach

Recent Posts

April 28, 2021 in Executive Coaching, Leadership Development

Bringing the Whole Self to Work

Bringing the Whole Self to Work   Today we’d like to introduce you to David Samuels. Hi David, thanks for sharing your story with us. To start, maybe you can…
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November 9, 2020 in Executive Coaching, Leadership Development

Practicing Empathy

Make the Workplace more Human by Practicing Empathy   When I formed my executive coaching practice in 2013, the mission was to address what I and many felt was lacking…
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September 21, 2020 in Executive Coaching, Leadership Development

Don’t Doubt the Harshness of the Black Experience

An interview with Pastor Matthew Colwell.   Listen to Pastor Matt's full interview with David Samuels. We are grateful to have had the opportunity to hear from David on anti-racism…
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June 22, 2020 in Executive Coaching, Leadership Development

An almost Thirty Year Journey….

An almost Thirty Year Journey of a non African-American Black Man residing in the US.   Before I moved to the United States of America in 1991, I had very…
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Meet David…

“Like musicians and athletes we must devote ourselves to a lifetime of realizing our potential. Unlock the leader within and discover how you can be at your best.

David Llewelyn Samuels brings 30 years of professional experience in senior leadership, strategy development, organizational development to his executive coaching and leadership development practice. Over 20 of those years he led several change management initiatives, sponsored corporate-wide mentorship programs, on-boarding and development programs, and employee engagement and retention programs in his role as a business leader. In his last leadership position at the largest Utility company in California, his expertise in the areas of leadership and culture allowed him to craft his own position training and coaching leaders on how to lead and manage organizational culture.

David brings a depth of experience and a clear vision of developing authentic, self-aware leaders who lead with empathy, courage and emotional intelligence. His approach is guide his clients to develop their own self-awareness which will allow them to lead themselves, which then enables them to lead others more effectively. His approach allows leaders to understand how to leverage their strengths as well as those they lead, while creating a work climate that is psychologically safe and positive.

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Professional Experience


Serving those who serve

Our mission is to develop authentic, self-aware leaders who lead with empathy, courage and emotional intelligence.

We accomplish this through four unique services as described here. Take the first step toward growing your career, developing your leadership skills and being a better you!

Executive Coaching

  • Leadership Coaching
  • Workshops & Team Retreats
  • Leadership & Organizational Effectiveness Assessments
Learn more

Strategic Advisory

  • TEDx Speaker Coach
  • Women & Leadership
  • Employee Engagement
Learn more

Thought Leadership

  • Cultural Empathy & Diversity
  • Cultivating Organizational Culture
  • Coaching for Emotional Intelligence
Learn more

Leadership Development

  • Executive & Management Training
  • Organizational Effectiveness
  • Emotional Intelligence Competence
Learn more
Media Gallery

DLS Partners in Action

Don’t Doubt the Harshness of the Black Experience

Listen to Pastor Matt’s full interview with David Samuels. We are grateful to have had the opportunity to hear from David on anti-racism and the church.

Speak Like A Pro

Everyone wants to give a TED talk…a major bucket list item. While it is an honor to speak from the TED stage, it is no small challenge to prepare and deliver a talk which is an “idea worth spreading’. Come learn more about what it takes!

TEDx Pasadena Women

With very different styles but similar philosophies David partnered with Michele Lando to bring out the best in 14 TEDx speakers using their own unique and truly wonderful ways of communication.


Praise for DLS Partners

JOSEPH B.Executive Director

David helped me more effectively delegate to create both a sense of ownership, and empowerment, amongst my team

TOM P.Facilities Executive

David has shown me how to get beyond just managing people and actually be an authentic

MICHAEL F.Chief of Staff

You can’t lead others from an inauthentic space. My time with him has given me a greater capacity to lead others from a genuine place to much more effective outcomes.

TARABETH L.Senior Pastor

Everyone needs a coach and a sounding board. Working with David has propelled me into be- coming a better, wiser, and bolder leader.

CARRIE B.TEDx Associate

David has natural intuition about how things should be done, but he spends much more time listening than he does talking.

DIANA A.Leadership Training Specialist

David is intelligent and charismatic, and cares about people. I have been a leadership and management instructor in a demanding industry for many years – those are traits you cannot teach or inspire – one either has it or they don’t. David has it.


Let’s work together!

Contact now!

We would love the opportunity to speak with you and find a solution that fits you and your organization’s needs.

Please reach out for any questions or inquiries!


US: 626-318-3679
UK: 07717-033169




US: 2667 Raymond Avenue, Altadena, CA, 91001
UK: #5, 34 Victoria Crescent, London, SE19 1AE