David Llewelyn Samuels brings 30 years of professional experience in senior leadership, strategy development, organizational development to his executive coaching and leadership development practice. Over 20 of those years he led several change management initiatives, sponsored corporate-wide mentorship programs, on-boarding and development programs, and employee engagement and retention programs in his role as a business leader. In his last leadership position at the largest Utility company in California, his expertise in the areas of leadership and culture allowed him to craft his own position training and coaching leaders on how to lead and manage organizational culture.

David brings a depth of experience and a clear vision of developing authentic, self-aware leaders who lead with empathy, courage and emotional intelligence. His approach is guide his clients to develop their own self-awareness which will allow them to lead themselves, which then enables them to lead others more effectively. His approach allows leaders to understand how to leverage their strengths as well as those they lead, while creating a work climate that is psychologically safe and positive.